Revive-Essex Interview

We had the pleasure of being interviewed by Connor O’Donoghue, the founder of Revive-Essex.

Interviewed by Connor O’Donoghue of Revive-Essex

Today’s spotlight blog is on Jeremy Bull, the Owner of MIST-IT, based in Ipswich, Suffolk. MIST-IT is a fogging and sanitising service operating across Essex and Suffolk.

They can sanitise anything from commercial and educational buildings to restaurants, kitchens, and residential homes.

Hi Jeremy, what made you decide to start MIST-IT?

I have always loved being in a customer facing, front line, service providing job role. But this all came about because I also have an online shop that sells specialist cleaning equipment and the manufacturer that I distribute for also makes these state of the art fogging machines.

So I thought, why not learn some more about this technology. I started reading up on how and why this form of sanitising works and what makes it so effective. After doing lots of reading and research (including reading various medical papers about the chemical that I use) I had then proved to myself that this really is an effective sanitising product.

Now knowing for sure how and why using this fogging machine along with our specific safe chemical really works, I decided to invest in the equipment and set up Mist-IT. I could see that going forwards this is going to be a truly necessary service that is going to be needed regularly.

Could you explain the difference between fogging/sanitising and cleaning please?

This is where I believe people are getting a little confused or maybe misinformed. So I will try to explain as best as I can.

The answer essentially is fairly straight forward, firstly you have cleaning and then secondly you have to do the sanitising by means of fogging.

Cleaning – this is the removal of dirt and debris from a surface or object. You could use a cloth along with a cleaning agent to do this.

This is a good start in the cleaning process. However, on a microscopic level this will not kill all of the germs, viruses and bacteria that are still left on a surface. This is where sanitising comes in.

Sanitising – is an effective way of lowering the number of germs, viruses and bacteria on a surface or object to a safe, non-harmful level.

A common myth is that sanitising will kill all germs, this is not true. In order to achieve this you would need to sterilise a surface or object as they do in the medical profession.

There are two main methods of sanitising. Sanitising by spraying and sanitising by fogging. So what is the difference?

Sanitising by spraying would be using a ULV (Ultra Low Volume) sprayer. This sprays out larger sized molecules of the chemical which fall to the floor fast, leaves surfaces and objects wet and has a longer contact time.

Sanitising by fogging is the better option. But bear in mind that not all “foggers” are made equal and not all of them do the same thing.

This is how my fogging equipment works. The chemical is super-heated and vaporised into tiny microscopic molecules. These molecules are then also electrostatically charged as they are fogged as well as adding in a safe amount of Ozone into the fog.

This means that the fog is so fine that it hangs in the air for up to an hour after fogging has been completed. This allows any still airborne virus to be nullified. The fact that the molecules are charged means that they actively attract the oppositely charged germs, viruses and bacteria as well as to surfaces and the added Ozone also helps in the sanitising process.

I sanitise all the surfaces in a room first to make sure that they have been fully covered and then I put the fogger at ceiling height and fog the air inside the room. This method makes sure that every visible surface had been fully sanitised every time.

What additional challenges has the Covid-19 pandemic brought to MIST-IT and has it shed light on the sanitising industry?

What has been challenging is the fact that this industry up to this point has been very niche, such as mainly in hospitals, dentists, and food preparation services.

But now people are begging to see the need for this type of cleanliness to be rolled out to many more areas in day to day life.

For instance, how often do you think that shopping trolleys get sanitised or disinfected? With people coughing, sneezing, picking their nose and then putting the trolley away ready for the next person to use.

What about indoor children’s play areas? How often do all of the insides of those tunnels as well as the toys and ball pits get fully sanitised?

I think that we are now becoming more aware that we need to keep a tighter grip on and think about how easily the spread of things like Coronavirus, the flu, even the common cold can and should be minified with fairly simple methods.

Due to the impact of Covid-19, do you think we need to change the way we view cleaning? Can cleaning and fogging / sanitising work hand in hand?

Absolutely. I believe that sanitising is the second essential step necessary after cleaning, whether that be in a business or at home.

Most businesses are cleaned regularly, but this is normally only the surface for visible dirt/debris. We now need to take the next step and start regularly using fogging sanitising methods in order to kill as many germs, viruses and bacteria as possible in areas that aren’t always thought of, such as walls, flooring, door handles etc.

I think that there is a place for cleaning businesses and fogging businesses to work together to provide the best service possible.

What can we expect from MIST-IT in the future?

I am hoping to be able to further inform people and businesses about the positive and scientific effectiveness of fogging and how this is going to need to be implemented as part of a regular cleaning schedule.

I am also now working with other cleaning businesses who get me to come in and do the fogging of a premises after they have done the cleaning.

Essentially my goal is to be able to offer my services to as many people as possible going on into the future ensuring a cleaner and safer environment for all.


Thank you, Jeremy, an interesting and informative interview. There are a few key takeaways from Jeremy’s interview:

Takeaway #1: Do your research! – Jeremy started by selling cleaning equipment, he could not possibly hope to succeed with MIST-IT until he researched it. This is such an important lesson, knowing your industry, competitors and customers is often seen as a ‘given’ but can be overlooked. That foundation of knowledge helps improve decision making, investment strategies and day-to-day running of your business. It is exceedingly difficult to succeed by only focusing on yourself, keeping an eye on the wider world around your business is key to understanding your own path to success.

Takeaway #2: Cleaning is only step 1 – Fascinating to understand the inner workings of sanitisation and the techniques that are used. What stood out for me was the need to improve on step one…cleaning. We are all familiar with cleaning we do it all the time, but we are not always aware of the unobservable bacteria that’s left behind. Many businesses could not only benefit from MIST-IT they frankly need it, if for nothing more than putting customers minds at ease. MIST-IT is certainly a business of the time and I am sure it will thrive for many years to come, keeping us healthy and safe.

Takeaway #3: Informing your customers – As we mentioned Jeremy has done his research, but its equally as important to impart some of this wisdom to your potential customer base. A specialist sector such as Jeremys’, requires the education of businesses to realise the importance of fogging and how it can impact company premises. No one wants a business’ services forced upon them but sometimes a compacted tutorial can help enlighten customers and ultimately help them understand they need what you are selling.

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